Keystone Comic Style Print Ads

Objective
Create ads that grabs attention and build brand awareness for Keystone amongst the audience of  the popular industry magazine, Today’s Electrical Distributor (tED). The first ad was to bring awareness to Keystone’s generous samples policy. The goal of the second ad was to communicate Keystone’s fast turnaround of job quotes. 

Result
These ads, amongst the many other ads in tED magazine that I provided creative direction and copy for (viewable throughout my portfolio), were well received and had high recall by Keystone reps and customers. This ad was part of a larger ongoing campaign that was shown to outperform many other ads in the magazine and gain more brand awareness for Keystone. 

These ads were repurposed for another prominent industry magazine IMARK NOW, which was published by the exclusive supplier and distributor buying group, IMARK. The ads gained the attention of the president of the buying group, who commended Keystone’s CEO.